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10+ Best Ecommerce Software Solutions for 2024



Choosing the right ecommerce software is an important, if stressful, part of starting an ecommerce business.

The ecommerce software you select will determine what features are available in your online store. It will also impact your ability to harness sales channels and scale your business.

So, where to start? This post covers what to look for in ecommerce software and some of the best ecommerce solutions to try in 2024.

What is ecommerce software?

Ecommerce software is the system that allows your online store to operate. It can include business tools like inventory management, accounting, and email marketing.

The most basic ecommerce software solutions let you list products for sale and accept payments online. However, most platforms go further, serving broader online business needs, such as website-building and social media integration. The best ecommerce software provides an entire ecosystem of tools and features to help your business grow.

The best ecommerce software for 2024

The best ecommerce software depends on your individual business goals. Let’s look at some of the best ecommerce platforms for 2024:

  1. Shopify
  2. Wix
  3. BigCommerce
  4. Adobe Commerce
  5. WooCommerce
  6. PrestaShop
  7. Squarespace
  8. GoDaddy
  9. Volusion
  10. Amazon
  11. Shift4Shop

1. Shopify

Shopify store builder showing a product page with a blue background, image of a snowboard, and buy button.
Shopify’s intuitive online store builder.

Shopify is the best ecommerce software for most online sellers. It combines an intuitive interface with advanced ecommerce features.

Whether you’re selling through a website, on social media, via marketplaces, or in person, Shopify users can manage their business through a single platform.

Shopify’s suite of tools and products include:

  • An online store builder
  • Hosting services
  • Payment processing
  • Shipping and fulfillment
  • Customer relationship management (CRM)
  • And more tools and products

When you’re up and running, take your website to the next level with Shop Pay, the best-converting online checkout. Harness custom storefronts, abandoned cart recovery, and product subscriptions for a better shopping experience.

As your orders increase, use Shopify POS to capture in-person sales and Shopify Fulfillment to handle delivery and inventory.

💡 Want more features? Tap into the Shopify App Store for more than 8,000 apps designed to connect and upgrade your site.

With Shopify, you don’t need technical expertise or funding. The ecommerce software contains everything required to launch and scale a business.

Free trial length: Three days. Then enjoy three months for $1 per month.

Pricing:

  • Shopify Basic: $39 per month
  • Shopify: $105 per month
  • Shopify Advanced: $399 per month

Integrated sales channels:

Mobile app features: A suite of mobile tools to fully manage your online business.

Point of sale: Yes.

Build your store with the best ecommerce software

Discover why millions of entrepreneurs choose Shopify with a 3-day free trial.

2. Wix

Six screenshots of website templates including themes for online stores and sites under construction.
Wix is an accessible ecommerce platform.

Wix is a website builder with drag-and-drop functionality. The platform has ecommerce features that can be added to your website if you want to sell products online. While the Wix website builder is free, you will need a paid subscription to remove Wix branding and take advantage of the ecommerce tools.

Websites created with Wix can perform basic ecommerce tasks: you can track orders, process online payments, sell through multiple channels (on higher-tier plans), and automate customer emails.

However, Wix lacks some of the more detailed ecommerce features available through Shopify, such as low-stock alerts to help you avoid stockouts. If you have a moderate-to-large inventory, Wix software may be too simple for your needs.

Free trial length: No free trial.

Price: From $16 to $159 per month, depending on features included.

Integrated sales channels: Available on higher-tier plans.

Mobile app features: Yes.

Point of sale: Yes.

3. BigCommerce

Homepage with buttons next to a video showing a person wearing a suit speaking to the camera.
BigCommerce makes ecommerce software designed for enterprise business.

BigCommerce’s ecommerce software is designed for enterprise-level companies. The platform is powerful enough to handle retail businesses with high turnover and large inventories.

BigCommerce supports a wide range of ecommerce features, including cross-border sales, SEO, social selling, and third-party marketplaces—but it may be overkill for smaller stores.

It’s also more rigid in terms of customization. When ecommerce brand Grace & Lace wanted to implement upselling and cross-selling, it switched from BigCommerce to Shopify Plus to access more flexible selling features.

Price: From $29 to $299 monthly, depending on features included. Custom pricing for enterprise businesses.

Free trial length: 15 days.

Integrated sales channels: Yes, including price comparison sites.

Mobile app features: Yes.

Point of sale: Third-party integrations available.

4. Adobe Commerce (formerly Magento)

A person standing inside a warehouse full of boxes on shelves, writing on a tablet.
Adobe Commerce is a bespoke software solution for large businesses.

Adobe Commerce is an ecommerce platform for established companies with the resources to build and maintain an online store. It requires a third-party hosting provider and a basic level of technical expertise.

Adobe Commerce is likely not the best platform for ecommerce outlets that want to sell across multiple channels. Integrating selling channels and international payments is a more complicated process than with other software in this list.

Previously, ecommerce site Character.com had a complex Magneto (now Adobe Commerce) site that promoted thousands of products. To achieve the right functionality, the store required multiple integrations, making site management difficult. After migrating to Shopify, Character.com experienced a 40% increase in conversions.

Free trial length: No free trial.

Price: Custom pricing only.

Integrated sales channels: Limited.

Mobile app features: No

Point of sale: Third-party integrations available.

5. WooCommerce

A product page inside a WooCommerce dashboard showing hoodies, t-shirts, and posters.
WooCommerce is a free WordPress plug-in.

WooCommerce is a free plug-in for WordPress. It turns WordPress blogs into ecommerce stores with their own branding, products, and checkout.

Using WooCommerce, merchants can promote products, accept orders, and track sales. For more complex features, additional add-ons can be installed. While this adds to the platform’s flexibility, it also creates a complicated back end.

Because features like domain name registration and hosting are not included with WooCommerce, you’ll also need to pay for them separately, which can make it hard to keep track of total fees.

Price: Free basic plug-in. Additional features sold separately.

Integrated sales channels: Yes.

Mobile app features: Yes.

Point of sale: Yes

💡 Did you know you can monetize WordPress websites with the Shopify Buy Button? Embed the button to start selling on your blog—for only $5 per month.

6. PrestaShop

Screenshots of ecommerce storefronts, including images of coffee, chocolate, and cosmetics stores.
PrestaShop offers free basic ecommerce software.

PrestaShop is a platform for newer online businesses. The ecommerce software is basic but flexible, allowing merchants to tailor their stores as required.

For simple ecommerce features such as a shopping cart and checkout, a free version of the PrestaShop is available. However, you’ll need to find a hosting provider.

The paid version of the platform, PrestaShop Edition, comes with hosting, installation, and developer support.

Free trial length: 14 days.

Price: Free for the basic version. PrestaShop Edition begins at $24 per month.

Integrated sales channels: Yes.

Mobile app features: No.

Point of sale: Third-party integrations available.

7. Squarespace

A dining chair and table with a bowl, cup, spoon, and napkin on its surface.
Squarespace’s ecommerce software grew from its original web-builder features.

Drag-and-drop site builder Squarespace features a user-friendly interface and ecommerce features.

As a website creation platform rather than dedicated ecommerce software, however, some tools are lacking. There are only two payment integrations, for example.

One benefit of Squarespace is its inventory-tracking features. You can also upgrade your plan to sell subscription products.

Free trial length: 14 days.

Price: $23 to $65 per month, depending on features included.

Integrated sales channels: Yes.

Mobile app features: Yes.

Point of sale: Yes.

💡Add the Shopify Buy Button to your Squarespace site for $5 monthly.

8. GoDaddy

A website for a smoothie company displayed on a tablet and smartphone, next to a card reader.
GoDaddy offers ecommerce software features alongside its basic website builder.

GoDaddy is a well-known domain seller that also offers an ecommerce website builder. It uses artificial design intelligence to speed up site design, using the information you provide to build a customized website.

Although you can get up and running fast with GoDaddy, there are limits to the number of products you can sell via the platform. So, if you want to scale your store, GoDaddy isn’t the best ecommerce software.

Free trial length: 7 days.

Price: $9.99 to $29.99 monthly, depending on features included.

Integrated sales channels: Yes.

Mobile app features: Yes

Point of sale: Yes.

9. Volusion

Four sample online storefronts for jewelry, soap, furniture, and cheese stores.
Volusion store builder and ecommerce software.

Volusion is another ecommerce software that started out as a basic website builder and has since expanded its functionality to accommodate online selling. While you need to register and pay for a domain name through a third party, Volusion includes web hosting in its plans.

Volusion has basic ecommerce features such as order processing, recurring billing, inventory tracking, and related product promotion. You can also create and manage customer accounts and add taxes.

However, customization options are limited with Volusion, especially when changing site templates. Once merchants hit a certain stage of growth, they may want to upgrade to an ecommerce platform with a wider range of tools.

Free trial length: 14 days.

Price: $35 to $299 monthly, depending on features included.

Integrated sales channels: Yes, via extensions.

Mobile app features: Yes, via extensions.

Point of sale: Yes.

10. Amazon

Women’s clothing products displayed on a laptop and smartphone.
Amazon allows sellers to create storefronts on its marketplace.

While Amazon is best-known as a third-party marketplace for promoting and selling products, it also allows merchants to create branded Amazon storefronts. This gives ecommerce companies a global audience of millions—although Amazon remains in control of your content and charges fees on every sale.

Creating an Amazon store is a great way to supplement your existing sales channels. As you reach new customers and build brand awareness, shoppers will migrate to your independent online store so you can avoid Amazon’s associated fees and restrictions.

Free trial length: No free trial

Price: $39.99 monthly plus additional seller fees.

Integrated sales channels: Integrate Amazon with your Shopify store.

Mobile app features: Yes.

Point of sale: No.

11. Shift4Shop

Collage of Shift4Shop online store-building features including free themes.
Shift4Shop offers free shopping cart software

Formerly 3dcart, Shift4Shop offers free ecommerce software for businesses who process a minimum of $500 per month through Shift4Shop’s checkout tool. Merchants who make less or prefer to use PayPal payment processing pay $29 per month.

Shift4Shop doesn’t have extensive ecommerce functionality, but you can set up online shopping for your business quickly, with numerous website templates. You can use its API to integrate your store with third-party apps.

Price: Free for businesses that process a minimum of $500 per month through Shift4 payment processing, or $29 monthly using PayPal payment processing.

Integrated sales channels: Yes.

Mobile app features: Yes.

Point of sale: Third-party integrations available.

Features to look for in an ecommerce solution

Pricing

You can use ecommerce software to launch an online business with little-to-no money. But costs will grow as you make sales, start marketing, and require more complex features.

According to Shopify analysis, most small businesses spend around $40,000 in their first year, with 9% allocated to online business needs.

Shopify merchants spend an average of $38,000, while non-Shopify merchants average around $41,000:

Seven pie charts illustrating how small businesses allocate funds in their first year of business.
First-year spending is often out of pocket, which makes financial decisions more important.

It takes time to generate a return on your business investments. So it’s important to choose ecommerce software that won’t eat your entire budget—but still has the tools you need to grow your business.

While the most affordable ecommerce software may be tempting, there’s more to consider. Instead of focusing on where your business is now, think about your future operations and find ecommerce software that can scale with you.

Scalability and usability

First things first: your ecommerce software must align with your technical skills. Unless you’re a programmer, you’ll want to find ecommerce software with an accessible interface and intuitive tools.

Schedule a demo or start a free trial to ensure learning curves aren’t too steep.

It’s also important to consider how your ecommerce software will integrate with more complex elements of your business, such as inventory management and accounting.

When choosing ecommerce software, look for well-reviewed business management tools alongside store-building features. This will prevent migration issues when your operations grow.

Let’s say you plan to expand into physical retail. You’ll want ecommerce software with add-ons, plug-ins, and integrations to give you in-person selling features—like Shopify’s complementary Shopify POS.

Shopify POS instantly syncs all your inventory and sales data, so you always have up-to-date information. You can add local delivery or outsource order fulfillment through the Shopify Fulfillment Network.

Streamlined checkout

A friction-free checkout will make a measurable difference to your conversion rate. As an ecommerce entrepreneur, one of your priorities should be an easy and secure checkout experience for shoppers to complete their purchase.

Desirable checkout features include familiar payment options like Google Wallet and PayPal, and the ability to collect customer information for future use.

If you use Shopify, Shop Pay streamlines the checkout experience, increasing checkout speed by four times. You can also leverage Shopify integrations, with more than 100 payment gateways to accommodate all payment methods and currencies.

SEO features

Search engine optimization (SEO) helps drive organic traffic to your website. When your online store is optimized for search, you’ll appear more frequently on search engine result pages (SERPs), which increases visibility and traffic.

Beyond keywords and metadata, search engines also consider a topic’s relevance to your website’s area of expertise. In addition, the Google algorithm will determine how authoritative your content is by checking who is linking to your web pages.

To help with content optimization, choose ecommerce software with SEO features, such as the ability to manipulate metadata, increase page load speed, and optimize your images.

For example, with Shopify’s ecommerce software, Google’s WebP image formatting comes built-in to make images load 30% faster.

Web hosting

Web hosting is a fundamental element of website development. Hosts store the information and content from your website in a publicly accessible server database. Every website is hosted somewhere, on dedicated server space from a web hosting provider. Some ecommerce software offers built-in web hosting, while others require an external solution.

If you use ecommerce software on a hosted platform, your solution is simple. You won’t need to search for a third-party solution or pay additional fees. If you use Shopify, web hosting comes free with every plan.

Multichannel selling

The lines between physical and digital commerce are blurring. Even mom-and-pop stores now embrace a multichannel approach. You need ecommerce software that enables selling across social media, websites, and physical stores rather than restricting you to a specific channel.

Shopify acts as a business command center, syncing real-time online and in-person sales data. You can promote and sell on multiple channels from within Shopify, including third-party marketplaces like Amazon and wholesale.

Start selling online with Shopify

When choosing ecommerce software, remember to consider your current and future needs.

The right ecommerce software isn’t just an online store builder. It should provide support across your business—now, and when you grow.


Ecommerce software FAQ

What is the best ecommerce software?

Shopify is the best ecommerce software. Shopify has an extensive list of tools to help you manage your online business and streamline your checkout, with 24/7 customer support and a platform that scales with any stage of business growth.

What are the major types of ecommerce software?

There are three main types of ecommerce software: software as a service (SaaS), platform as a service (PaaS), and on-premise platforms.

How does ecommerce software work?

Ecommerce software connects all of your online systems in the back end to ensure you can promote your website, sell products, and fulfill orders.

How do I build an ecommerce website?

Choose an ecommerce software from this list, sign up for an account, and build your ecommerce website. Customize the look and feel, add products, and set up the back-end processes for checkout and fulfillment.



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