15 TikTok Video Ideas Your Customers Will Love (2023)

TikTok has taken the world by storm, but it can be tricky to figure out what content to create. The platform requires a different approach to other social channels, but coming up with a TikTok marketing strategy for your brand doesn’t have to be difficult.

With so many new TikTok trends popping up, it can be tempting to jump on every one. But, it’s vital to consider what your audience wants to see. Once you understand your target audience, you’re on your way to getting your brand noticed, growing your following, and engaging your community.

Ahead, find 15 TikTok video ideas you can use for your brand. Whether you’re just getting started or need some inspiration to get you out of a creative rut, there’s a TikTok idea for everyone.

15 TikTok video ideas

1. Human moments
2. Trending and topical content
3. Inside the creative process
4. Inspiration TikTok videos
5. Sneak peeks
6. TikTok video Q&As
7. Ask your audience videos
8. Educational TikTok videos
9. Behind the scenes TikTok videos
10. Vlogs and recaps
11. Collaboration videos
12. #StoryTime videos
13. TikTok video introductions
14. TikTok video tips and tricks
15. Duets and stitches

The best TikTok video ideas are the tried and true formats that pop up in TikTok trends over and over. For brands, however, choosing the right TikTok video ideas is important to attract the right audience. From TikTok challenges to educational videos, explore these ideas in depth before you post videos to your brand account.

1. Human moments

Get real with your followers, and don’t be afraid to break that fourth wall. We’re all people here, and your audience loves hearing from the people behind the brand. 

Isabella Lin of Fizzy Soaps took a break from the brand’s typical content to talk about and rate the videos that had previously gone viral. It’s refreshing to see a brand’s founder take center stage and discuss the realities of social media. 

@fizzysoapss #greenscreen ♬ Send Me on My Way – Vibe Street

If you have something you want to share or discover something that inspires you, your brand’s audience will most likely love it too. Try sharing favorite book recommendations or the Netflix series you can’t stop talking about.

You don’t need to talk to the camera to make your brand feel more human. Using images and captions can work just as well. Imagine you’re sharing with a friend, and keep it short and sweet. 

2. Trending and topical content

It’s tempting to create content in advance, and this certainly works for other social media channels. When it comes to TikTok account ideas, it’s all about balance. Keep track of holidays and events and see what’s trending on TikTok at that time. Make sure you’re ready to react and create topical and relevant content.

Topical content doesn’t have to be complicated. In fact, sometimes simple posts are best! Natural deodorant brand Wild filmed this short video for its followers at Easter, showing its reusable deodorant cases repurposed as an Easter treat. It’s just a few seconds long but was seen more than 100,000 times.

@wildrefill Wishing everyone a Wild Easter 🐣 🥚🍫 #easter #easteregg #wild #wildrefill ♬ 10 Things I Hate About You – Leah Kate

Trends can be even trickier, and they come and go quickly. While there may be trends like lip syncing videos, animal videos, or dance videos, they might not be the right fit for your brand. Hop on trends that are relevant to your audience. Your next viral video might not be a trend at all. 

⏰ Learn more:What’s the Best Time To Post on TikTok in 2023?

3. Inside the creative process

Revealing your brand’s creative process is another great TikTok idea. This could be a video of you making products by hand, sketching new ideas, or anything else that shows followers the creativity and skill you put into your brand. 

Burn.in Candle Co.’s TikTok account is full of videos showing how its various candles are made. Not only are they satisfying to watch, but they also show how much time and effort goes into each and every one of its candles.

@burnincandleco pouring a candle tin start to finish #candletok #coconutwax #woodenwickcandles #NeedToKnow ♬ Food – Densky9

If there’s anything more satisfying than shopping with small brands, it’s seeing the product being created by hand.

4. Inspiration TikTok videos

Your TikTok account is the perfect place to share your brand’s values and ethos, reaching like-minded viewers and converting them into followers. 

Share what inspires you and any other content that aligns with your brand values and mission. Your brand is more than just its products, and your TikTok account is a great place to make that stand out.

Sustainable swimwear brand SevenSeas Swimwear is all about summer vibes, so it’s no surprise that this dreamy video got almost two million views. 

@sevenseasswimwear

vibes so far.. unmatched.

♬ original sound – Dani

Create and post content that fits your brand’s mood and it’s sure to resonate with your followers. 

5. Sneak peeks

Engage your followers and build anticipation for upcoming launches or campaigns by teasing new products and giving your TikTok audience a first peek.

Give followers the first look at new products, colorways, or anything else exciting your brand is working on. Offering sneak peeks also encourages your followers to come back for more.

Elyse Breanne Design took a trending song and created this simple but effective video, 

revealing her newest product range to her followers and showing her taking the product photos.

@elysebreannedesign I am *so* excited about how these turned out… unbox new suncatchers w me! 🌈#suncatcher #newproducts #unboxing #colorfulart ♬ Still Falling For You – From “Bridget Jones’s Baby” – Ellie Goulding

If something is exciting to you, then chances are it will be exciting to fans of your brand, too. Use this as a part of your TikTok ecommerce strategy to build momentum for a new product launch.

6. TikTok video Q&As

TikTok’s new Q&A feature allows your audience to submit questions to your account. It’s the perfect way to engage with your followers and get invaluable customer insights and new content ideas. 

By enabling the Q&A feature, you can allow your audience to flag their comments as questions, making it easier for you to spot them and reply. 

Soap brand Fizzy Soaps recently created this video in response to a follower’s question, which got almost half a million views. Combining a voiceover with a video of the soaps being created it’s a simple way to engage with followers.

@fizzysoapss Reply to @strawberry_golden ♬ original sound – fizzysoaps

The best part is that Q&As provide you with ready-made TikTok video ideas: you can dedicate multiple videos every week or month to answering the questions asked by your community. 

7. Ask your audience videos

It’s not just your followers who can ask questions. Putting questions out to your audience is a surefire way to boost engagement and find out exactly what your followers think.

What colors do customers want next season? What do they want to see more of on TikTok? Give them the opportunity to get involved and share their views and you’ll gain valuable input from your target audience. 

Parakeet Slimes Shop cleverly combines both ideas into one. The slime brand created this video responding to a follower’s question and threw it open to their audience, asking them for their thoughts—a sure-fire way to get even more engagement.

@parakeetslimesshop Reply to @dhall10qwerty should we??! which foods/desserts should I make next? 🧇 ft. chocolate chip waffles #slime #satisfy #viral #MakeADogsDay #fyp #cooking #baking #slimeshop ♬ TWINNEM – Coi Leray

8. Educational TikTok videos

Whatever your industry or specialist subject, it’s time to share your skills. Own your niche and share your knowledge with followers in informative videos, from breaking down complex topics to creating fun how-to videos. 

It’s a great way to reach more viewers within your niche and convert them to followers. Make it a regular series and consider making a TikTok Playlist so all your informative posts can be stored in one place as a go-to resource.

Peach & Lily created a series revealing the little-known facts about Korean skin care. The video below got almost one million views, and it’s also part of a series that guarantees viewers will be back for more. 

@peachandlilyofficial Reply to @fancyamazingly Overnight Star Night Cream is packed with peptides, squalene, and antioxidants to restore skin while you snooze 😴 Shop at @Ulta Beauty or PeachAndLily.com! #PeachAndLily #GlassSkin ♬ Pieces (Solo Piano Version) – Danilo Stankovic

Not sure where to begin? Ask your followers or check for commonly searched questions within your niche. Answering commonly asked questions will create valuable evergreen content that people will return to again and again.

9. Behind the scenes TikTok videos

Giving your followers an insight into what goes on behind the scenes of your company is a great way to get them involved and boost your engagement. 

Behind-the-scenes content makes things more personal. Whether you’re a one-person show or have a team of 100, TikTok ideas that provide a peek behind the scenes will always be engaging. Show your team at work or behind the scenes at your photoshoots, or share something as simple as your morning coffee. Followers value this honest approach.

New York–based fashion brand Cee Cee’s Closet NYC shared this authentic behind-the-scenes moment with followers, getting almost 300,000 views.

@ceeceesclosetnyc Orders go out no matter what 😌 #skincareproductsmusthave #smallbusinesscheck #smallbusinesstiktok #nycsmallbusiness #shopifysmallbusiness ♬ I AM WOMAN – ❦ emmy meli ❦

XXL and Co brand founder Tina Nguyen created this heartwarming video showing how her mother helps behind the scenes, and with 3.1 million views, it’s one of her brand’s most viewed posts to date. 

@xxl.scrunchie Mom appreciation—she helps me out SO much ❤️ #smallbusiness #scrunchies #smallbusinesscheck #familybusiness ♬ A Thousand Years Piano – Twilight Piano for Films

10. Vlogs and recaps

Putting together a recap of your day, week, season, or event is a great and easy TikTok video idea. Add a trending sound and give your audience a quick and authentic insight into your brand.

These vlogs act like a diary or scrapbook, and they’re perfect for rounding up a specific time period or event. Just throw together all of the best content that you’ve captured. 

This example from jewelry brand Uncommon James stitches together video clips to capture the mood of a whole day, from buying flowers and hanging out with the dog to visiting the brand’s store and showcasing products. 

@uncommonjames

Shop our Mother’s Day Sale for all the babes in your life (including you)!

♬ original sound – Uncommon James

You don’t need a physical store to create something just as effective. Snap moments wherever you go and you’ll have a constant supply of engaging vlogs. Give followers a real insight into your brand and effectively capture your aesthetic and ethos in these short posts—and the best thing is, you can rely on them repeatedly. 

11. Collaboration videos

Teaming up with other TikTok accounts is a sure-fire way of reaching new audiences. Influencer marketing allows your brand to reach a whole host of potential new followers who most likely have interests that align with your brand.

We’ve already shown how skin care brand Peach & Lily shares its knowledge, but it also teamed up with one of TikTok’s favorite dermatologists, Dr Zion, in this video.

@peachandlilyofficial Glass Skin Refining Serum is basically glass skin in a bottle👌🏼 @dr.zionko #PeachAndLily #GlassSkin #GlassSkinGoals #skinhealth #skintokthings #skin ♬ original sound – Peach & Lily

This video not only spreads the word about Peach & Lily’s products but also builds trust. When it comes to skin care, is there anyone more reliable than a dermatologist? It doesn’t always need a doctor’s opinion, though. Well-known faces and relatable, trusted opinions work just as well.

🎵 Learn more:How To Find Trending Sounds on TikTok

12. #StoryTime videos

Who doesn’t love a good story? The #StoryTime hashtag is an excellent source of TikTok ideas and lets you get honest and personal with your followers. 

From the story of how your brand started to your biggest inspirations (or even your biggest fails), these stories provide insight into your brand and are simple to film. Tell your own story or shine the spotlight on your team. Authenticity is key, and what better way to be real with your followers than by sharing stories yourself. 

The creator behind Elyse Breanne Design uses a question from a follower as the starting point for this story video. Combining a personal story with footage of the artwork being created makes it extra personal.

@elysebreannedesign Reply to @nannyyears thanks to zoom gallery view I got to see all of my classmates’ confused looks 🙃 #tiktokartist #painting #lawstudent #process ♬ Sleep On The Floor – The Lumineers

13. TikTok video introductions 

This one might seem like a no-brainer, but introducing your brand, yourself, and your products in short videos is a great way to get exposure and ensure you’re reaching your target audience. 

Take a look at this video from skin care brand aavrani: It’s a short and sweet introduction to the brand, its product, and its story. It’s not only effective at explaining the product and its benefits, but it also gives the brand a friendly and relatable face. 

@aavrani I developed a turmeric mask inspired by my grandmothers recipe 💙 #AAVRANI #skincare #acne #cleanskincare #turmericmask #browntok #GossipGirlHere ♬ Alors on danse – Slowed – Stromae

Feel Your Soul’s intro video is another great example of making a brand feel human and introducing new audiences to the people behind the brand.

@feelyoursoul_ The story of how I came up with my business idea while working at Trader Joe’s ☺️ #traderjoes #smallbusiness #converse #smallbusinesscheck ♬ original sound – Feel Your Soul 😊

Even if you’ve been posting for a while, it’s never a bad idea to introduce yourself and your brand to your followers. Why not take every new follower milestone as an opportunity to re-introduce yourself and say hi to new followers? Or pin your introduction story to your profile so any new followers can get to know you.

14. TikTok video tips and tricks

Who doesn’t love a good life hack? Share your best tips and tricks to create videos to get people talking. Focus on your niche and share product or life hacks that will interest and engage your audience.

Skin care brand Drunk Elephant created this simple video to show how its products can be mixed and matched to create a “smoothie.” Some product images, trending audio, and a caption are all it takes. 

@drunkelephant Mixing is the new layering. #drunkelephant ♬ borderline – lovdfilmz

15. Duets and stitches

TikTok’s Duet and Stitch features can be found in the Effects menu and allow you to collaborate with other TikTok users.

They’re the perfect way to react to or elaborate on content you’ve spotted that hits a nerve with you—and, ideally, your audience. They can even be a good way to create funny TikTok videos, as you’re really relying on whoever you’re dueting or stitching with to make the bulk of the content. While Duet will create a split-screen effect that lets you react in real-time alongside another video, the Stitch feature allows you to clip and edit a recording responding to an existing video.

These TikTok video ideas are just the beginning

These TikTok video ideas are a great starting point to help you find what works for your brand and your audience. Many of these videos result in even more content, meaning you’ll never be stuck wondering what to post. 

Remember that, as a brand, it’s important to experiment with TikTok video content to see what inspires the most engagement with your target audience. Social media marketing should always involve two-way communication—listen to your audience, gather feedback and center their stories.