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23 Essential Shopify Black Friday Apps for Ecommerce Stores (2023)

Running a business can feel a little like a video game—dodging obstacles and gathering rewards, only to do it all over again once you hit the next level. Sometimes you’re falling into a lava pit over and over. Sometimes you’re supersized, throwing fireballs at every challenge.

Then you reach the final level: Black Friday Cyber Monday (BFCM). The holiday season is fast approaching, exacerbating the usual challenges ecommerce stores face.

From supply chain issues to shipping delays to customer satisfaction, you need reinforcements to help you capitalize on the busy shopping weekend. Shopify Black Friday apps are the 1UPs and invincibility stars you’ll need to get through this part of the game. 

We looked at six challenges that Shopify store owners may face this holiday season, and matched them each with apps that can help overcome those challenges.

23 best Shopify Black Friday apps 

  1. Boost AI Search & Discovery
  2. Libautech: Announcement Bar
  3. TikTok Shopify app
  4. Bulk Discount Code Bot
  5. Octane AI: Quiz & Survey Tools
  6. Shoppable Instagram & UGC
  7. TxtCart: SMS Marketing & AI
  8. Promo Video Maker
  9. Shopify Email
  10. Stockbot Inventory Forecasting
  11. Inventory Planner Forecasting
  12. TPOP: Print on Demand
  13. Glow: Loyalty Points & Rewards
  14. Shopify Inbox
  15. LimeSpot Personalizer
  16. Bold Product Options
  17. In‑Store Reserver
  18. Sesami: Appointment Booking
  19. Stockist Store Locator
  20. Bird Pickup + Delivery Date
  21. Easyship 
  22. Parcelify 
  23. Aftership Returns

Apps to help you meet customers online

The way we shop was forever changed by the COVID-19 pandemic, with buying trends shifting online and customer preferences moving toward brands with purpose. Consumers have also changed the way they discover and buy new products, with younger generations adopting social selling channels. To keep up with changing demands and plan for more visitors to your site, make sure your website is ready with these Shopify apps that help you do more.

1.  Boost AI Search & Discovery

Demo of Boost app for Shopify storesTry it: Free for stores on a Shopify trial; plans from $19/month.

Powered by AI, Boost is a smart search app for Shopify stores that helps customers find the exact product they’re looking for on your site, with advanced filtering and search auto-suggest. You can even upsell and cross-sell within search results, helping you promote bestselling products and increase your average order value.

2. Libautech: Announcement Bar

Try it: Free and pro pricing plans.

This app puts your Black Friday Cyber Monday deals in the spotlight—front and center at the top of your homepage. You can also use this space to share important news about your brand and store, like updated BFCM shipping information. Multiple filters and options mean you can target specific customers or regions.

3. TikTok Shopify app

Demo of TikTok app for Shopify storesTry it: Free to install.

Among the places younger generations are discovering products, TikTok is one of the most popular. Users trust influencer recommendations and peer reviews to help them make purchases. If your brand isn’t using TikTok for business, it’s time to start. You can even take advantage of TikTok Shopping features by downloading the TikTok app for Shopify. 

Connect with shoppers on TikTok

Shopify comes with powerful tools to help you tell your brand story and create TikTok in-feed ads in minutes. Make sales on TikTok and manage all your orders, returns, and payments from Shopify.

Start selling on TikTok

4. Bulk Discount Code Bot

Demo of Bulk Discount Code app for Shopify storesTry it: Free up to three codes; tiered pricing plans.

This app lets you create multiple unique one-time-use discount codes for loyalty programs or pop-up email acquisition campaigns, helping you boost your BFCM marketing strategy.

🎯 Bonus level: Get your products in front of huge audiences this holiday season by enabling online sales channels like Google and Facebook, and explore even more apps to help you achieve peak sales online.

Apps for effective BFCM marketing campaigns

There’s a lot of information competing for your customers’ attention right now. And once Black Friday Cyber Monday sales are upon us, shoppers’ inboxes and Instagram feeds will be flooded with deals. How can you stand out from other online retailers? How do you cut through the clutter and launch memorable and clickable Black Friday campaigns? These marketing tools take the guesswork out of peak-season marketing so you can launch BFCM campaigns with confidence..

5. Octane AI: Quiz & Survey Tools

Demo of Octane AI app for Shopify storesTry it: Tiered pricing plans from $50/month.

Octane is a one-stop marketing solution that lets you create quizzes, collect data, and offer personalized experiences and recommendations to customers. This app is fully customizable, compatible with your tech stack, and backed by powerful AI.

6. Shoppable Instagram & UGC

Demo of Shoppable IG and UGC app for Shopify storesTry it: Free version, tiered pricing plans

This app puts your organic Instagram posts to work, generating a clickable, shoppable clone of your feed on your Shopify store website. You can even pull your customers’ posts (user-generated content) into one place and power them with purchase links, too.

7. TxtCart: SMS Marketing & AI

Try it: Free to install, tiered pricing plans

TxtCart helps you rescue lost sales by texting customers who have abandoned shopping carts with prompts to re-engage with your brand. Real agents sit behind an AI to make conversations more human. 

8. Promo Video Maker

Demo of Promo Video Maker app for Shopify storesTry it: Free to install

Promo video maker helps you easily create promotional video content—no film school or expensive apps required. Enter some text and a few details and this app pulls content from your site into videos optimized for web, Instagram, or YouTube.

9. Shopify Email

Demo of Shopify Email productTry it: Free to install.

Shopify Email lets you launch and track email campaigns right inside Shopify, with easy templates that pull logos, images, and copy directly from your store website. Superpower your email marketing campaigns this Black Friday Cyber Monday.

🎯 Bonus level: Explore more apps to help you with Black Friday and holiday season marketing.

Market your business with Shopify’s customer marketing tools

Shopify has everything you need to capture more leads, send email campaigns, automate key marketing moments, segment your customers, and analyze your results. Plus, it’s all free for your first 10,000 emails sent per month.

Discover Shopify’s customer marketing tools

Apps for better BFCM inventory management

Inventory management is a challenge reported by Shopify store owners at all times of the year. During Black Friday Cyber Monday and beyond, you’ll need to be extra vigilant to keep items in stock, stay organized, and ensure customers stay happy. You guessed it: There are apps for that. 

10. Stockbot Inventory Forecasting

Try it: Free plan available, additional tiered pricing plans.

“(Free plan available)” is the home shopping network rotisserie of Shopify apps—“set it and forget it.” Simply determine low-stock levels for each of your products, and this app will notify you once you’ve hit them.

11. Inventory Planner Forecasting

Try it: 14 day free trial; $249.99/month.

Inventory Planner Forecasting is an inventory management pain killer for your Shopify site. Give this app access to your sales trends and data, and let it prioritize your vendor orders and tell you when to make them.

12. TPOP Print on Demand

Demo of TPOP app for Shopify storesTry it: Free to install.

TPOP is good for when you have creative designs and ideas but can’t be bothered with inventory. Start a print-on-demand business and let this app take care of everything for you.

🎯 Bonus level: Explore more apps to help you manage Black Friday Cyber Monday inventory.

Apps for a memorable BFCM customer experience

With increasing competition in the ecommerce space, standing out among the big sellers can be achieved with personalized online and mobile shopping experiences that build customer relationships. As a smaller business, you’re more easily able to connect directly with your customers—but during the Black Friday shopping season, that may be harder to do.

Use these apps to improve the experience all along the customer journey. Create memorable connections and offer a smooth purchasing experience, even when you can’t personally engage with each one. 

13. Glow: Loyalty Points & Rewards

Demo of Glow Loyalty Rewards app for Shopify storesTry it: 7-day free trial; plans from $9/month.

Glow helps you set up a seamless rewards program to incentivize engagement with your brand, providing tools for rewarding loyal customers with points or credit toward future purchases when they refer new shoppers. Improve customer lifetime value with a loyalty program powered by Glow.

14. Shopify Inbox

Demo of Shopify Inbox product for Shopify storesTry it: Free with Shopify plan.

Shopify Inbox lets you engage in real conversations with buyers, send product recommendations and discount codes, and bring the purchase experience inside chat. The app is built inside Shopify and is free to use with a Shopify plan.

15. LimeSpot Personalizer

Try it: Free to install; plans from $15/month.

Limespot enables you to create personalized shopping experiences to cross-sell, upsell, and recommend relevant products to each customer. 

16. Bold Product Options

Demo of Bold Product Options app for Shopify stores
Bold Product Options demo on Danish Design Store.

Try it: Free to install; plans from $19.99/month.

Bold Product Options is an essential app for products with overlapping customizations. Easily set up swatches and other options on product pages to allow customers to build one-of-a-kind products.

🎯 Bonus level: Try other popular apps from this developer, including Bold Discounts and Bold Subscriptions.

Apps for managing in-person Black Friday sales

If you run a retail store or are planning to sell at a pop-up or market, set yourself up for a successful weekend by installing apps that help you engage with customers directly and boost sales. Conveniences like curbside pickup can improve the in-person shopping experience during the Black Friday season—and they can be added easily with apps.

17. In‑Store Reserver

Try it: 30-day free trial; plans from $19/month.

This app lets customers pre-select items in your online store and ensure availability when they arrive to pay or pick up their orders, creating a better checkout experience.

18. Sesami: Appointment Booking

Demo of Sesami app for Shopify storesTry it: 30-day free trial; plans from $19/month.

Sesami is perfect for brands that offer in-store services like personal shopping appointments. Your Black Friday customers can book predetermined time slots for shorter wait times and a more personalized sales experience.

19. Stockist Store Locator

Try it: 14-day free trial; plans from $9/month.

Stockist is a fully customizable map app that integrates with your store’s design. Plot your shop locations—or those of your stockists—so customers can easily find you IRL on Black Friday.

20. Bird Pickup + Delivery Date

Demo of Bird app for Shopify storesTry it: Free trial and free plan available.

Bird manages your curbside and in-store pickups, as well as local deliveries, with a customizable calendar. Customers can select their own delivery or pick-up date and stores can set black out dates, cut off times, and a maximum number of deliveries per day.

🎯 Bonus level: Explore more apps to help run your omnichannel business this Black Friday Cyber Monday. 

Apps for efficient shipping, delivery, and returns

If everything’s working out the way you planned, your Black Friday Shopify campaign has caught fire and the order notifications are lighting up your app. Take a moment to celebrate your success, but not too long: You have products to ship out! Use these apps to help wade through the flood of pending orders, simplifying the process for you—and your customers.

21. Easyship

Try it: Free to install; plans from $29/month.

Sync orders, automate workflows, and print labels with Easyship. The app gives you access to 250+ shipping carriers with reduced rates. Get transparent quotes for all-in shipping costs, including taxes, duties, courier fees, and delivery dates, ensuring a smooth Black Friday delivery for customers.

22. Parcelify

Try it: 14-day trial; plans from $19.99/month.

Parcelify automates shipping options for Black Friday orders with rules you set based on product information like tags, types, collections, and SKUs. Hide or show specific rates to customers based on those filters.

23. Aftership Returns

Demo of Aftership app for Shopify storesTry it: Free to install; plans for $35/month.

Aftership features a self-serve returns center that lets your customers create and monitor their own returns, including printing shipping labels generated automatically by the app—one of many automations that help make returns a more hand-off experience for store owners.

🎯 Bonus level: Explore more resources that take the mystery out of shipping, delivery, and fulfillment for your online store. 

Make more Black Friday sales with Shopify apps

Whether you want to increase average order value, run flash sales, or execute seamless and timely fulfillment, consider installing apps that integrate with your Shopify store.

Black Friday apps are the powerups you’ll need to get through this Black Friday Cyber Monday weekend. They enable you to get more done, attract more potential customers, and process orders more smoothly during the busiest shopping weekend of the year. 

Feature illustration by Alice Mollon

Black Friday apps FAQ

How do you take advantage of Black Friday?

Store owners can take advantage of Black Friday by planning ahead of time, running effective marketing campaigns, delivering a smooth and personalized customer experience, and staying on top of inventory and shipping.

When should I start planning for Black Friday?

It’s never too early to begin planning for Black Friday. Ideally, you’ll start brainstorming your Black Friday Cyber Monday strategy during the summer, with actual preparations kicking into gear no later than Labor Day.

How do I create an online store for Black Friday?

Shopify makes it easy to create, launch, and manage an online store for any retail business, with features and apps to support store owners during Black Friday Cyber Monday.

What are the best Shopify apps for Black Friday Cyber Monday?

The best Shopify apps are those that solve a problem, automate your workflows to save you time or help you reach goals like increased sales. Browse the Shopify App Store to find apps for everything from inventory management to email marketing to help you run a successful BFCM campaign.

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