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  Affiliate marketing is a great way to generate some additional income. You can become an affiliate marketer and recommend other brands, or you can start an affiliate program to…

  Join us each Thursday for Shopify On Location in San Francisco, a special miniseries from the podcast team. For the new few months, tune in for invaluable lessons about…

You want to become an online seller of desktop computer and laptop accessories. You’ve even thought up a name, developed a memorable logo, and built a basic website. Now, how…

Sometimes a product is so good, it’s hard to imagine its absence. Consider something as simple as a coffee mug: Its design allows you to drink a hot liquid without…

Whether a product is a sophisticated computer or a bar of soap, it likely had a long path from initial concept development to product launch. Specifically, it went through the…

Welcome to Behind the Logo*, a series that unpacks the history and design decisions behind some of the world’s most recognized logos. After you learn a thing or two, use…

Despite only launching internationally in 2017, TikTok has become the authority on what’s hot in culture, politics, fashion, and beyond. TikTok is a force, growing rapidly year over year, and…

Marketing, at its worst, can make your brand feel like someone pushing a dud product onto a customer. If your customers only ever hear about your pricing and how much…

More than 70% of people in the United States use some form of social media, and most of these users are active on their preferred platforms every day. For business…

In a world where more than three billion internet users watch videos online, harnessing the power of video marketing has become indispensable in capturing your audience’s attention. But with video…