Good/Fast/Cheap Is Dumb
Have you heard of this game of pick two? Good/Fast/Cheap.
If it’s good and fast, it’s going to be expensive.
If it’s good and cheap, it’s going to take time.
If it’s fast and cheap, it’s likely going to be junk.
And if you want all 3? It’s not possible.
But is this a uptopia we as marketers, business owners, and consultants made up on our own? Are we compromising when we don’t have to?
The Solution to the Good/Fast/Cheap ultimatum:
Fast will forever be part of the equation because that is the world we live in. Good is good, that has to stay. So that leaves cheap. It has to be replaced with a different concept…
You have to be loud out there.
Instead of picking two, this is the actual golden triangle you need to be thinking of when it comes to hiring and selling services. By “loud,” we mean it has to cut through the constant content against which every brand is competing. If it isn’t loud, no one out there’s going to hear (or care). And cheap won’t make up for that.
Check out more of this little philosophy switch from Warren Cockrel’s piece in Muse by Clio.
Don’t worry, we won’t leave you hanging and drop some math on you.
The square root of an answer looks like “√ANS” on a calucator. Rad.
Check out the Vans logo story.
It can be hard to keep up with the need for creative assets. Sometimes you have to get a little help from design tools when you aren’t a designer yourself. That’s where Snappa comes to play – to create online graphics in a snap.
They have the perfect template sizes ready to go for social media, ads, blogs, and more. See if you need it in your tool belt!
Hiring the Right Eyes
All the design platforms in the world cannot replace a creative mind.
If you need design support for branding, collateral, animation, websites, and every little design in between, it’s time to get the pros involved. Carney has a talented team of more than just designers. They’re artists! We can’t help but brag a little bit about them.
Want to see more of their designs at work? Let’s talk!
Hacking Flight Plans
Speaking of fast and cheap, good luck finding airline tickets using those words.
Inflation, recession scares, and post-Covid everything makes travel planning no joke. It can feel like putting together a puzzle, hunting a deal, or hacking the entire internet. Skyscanner put out this ad to remind travelers there’s an easier way to save time and money on their next trip.