Top Posts of the Week
What We Learned
Monday: Pre-roll ads – what are they and how can you use them? A pre-roll is played before the video is initiated in a video player. They are typically shorter than the average TV commercial, so you have to make them count. The full article by Smarty Ads explains types of pre-roll ads, typical formulas, and programmatic strategies.
Tuesday: 70% of adult Gen Z respondents and 53% of millennial respondents said they watch content with captions or text most of the time. The Wall Street Journal recently posted an article about the power of captions and how they are expected with stats, benefits, and how to turn them on.
Wednesday: You’ve probably heard of “Pick Two: Good/Fast/Cheap.” Each pair gives you a different result and you shouldn’t expect to get all three.
But what if we ditched one of these? A way to counter this ultimatum and be solution-oriented instead is to aim for Good/Fast/Loud and choose all three. Check out more of Muse by Clio’s post about how Good/Fast/Cheap is dumb.
Thursday: If you feel like you are spending too much time spinning your wheels to make good social media content, it’s time to reset your brainstorming. Mention has shared a the top tips for content ideation and research. That and more can be found in Mention’s latest free guide, “Streamline Your Social Media Management.”
Join the Conversation
Anne asked, “ISO of employee gifts for the holiday season that will actually be enjoyed. Has anyone in the group received any awesome gifts they’d recommend? Our company is around 200 employees.”
Megan got the ball rolling with: “What are your favorite brands with humorous/irreverent brand voices?”
Jessica wrote, “Newish copywriter here. Is there a way to track if your blog posts and webpages are resulting in sales for a client? If so, how?”
A group member asked, “Professional ways to say: ‘I’m not giving feedback because you never take it’…GO!”
Pumpkin Pie White Russian 🎃
- 1 oz pumpkin spice Kahlua
- 1 oz whipped cream or vanilla flavored vodka
- 1 Tbsp pumpkin puree
- 1/2-3/4 cup milk (of your choosing)
- A sprinkle of pumpkin pie spice (for garnish)
- Measure boozes, milk, pumpkin puree, and a few ice cubes into a martini shaker.
- Shake it like a leaf in the wind.
- Pour into a glass and garnish with a sprinkle with a pinch of pumpkin pie spice.
Recipe by My Baking Addiction
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