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The Ones To Watch in 2023

As TikTok’s popularity continues to boom, more and more people are heading to the app to see what’s hot in fashion, music, food, art, and more. The video-clip-sharing platform’s straightforward usability and intelligent algorithm create a revolving cycle of TikTok trends. No matter how niche or unique each For You Page might be, the most popular TikTok trends will consistently reach a large number of users. 

While it can be tempting to jump on each of TikTok’s many emerging trends, it’s not a sound social media strategy for your brand. A better approach is to hone in on the trends that reflect your brand’s goals, ethos, and vibe to capture the attention of your target audience.

Ahead, explore a selection of the best TikTok trends for ecommerce brands with real examples of popular TikTok videos that embody them. Learn how you can put your own spin on top trends or the next viral challenge.

What is a TikTok trend?

A TikTok trend is an original clip of a sound, dance, hashtag, or video format that goes viral. Once a trend kicks off, others will jump on the bandwagon while the content is still fresh. Eras of TikTok can be remembered through popular trending sounds or formats, and trends that are only a year old can feel absolutely ancient given how quickly they go in and out of style. 

A person dyes the hair of another person who is sitting scrolling on a phone

Trends are great for TikTok creators because they inspire fresh, regular content for an algorithm that rewards consistency. Trends can also help launch careers and grow small businesses, and being early to a trend can lead to millions of video views and raise a creator’s popularity. In short, TikTok trends make up the structure for a lot of popular content on the app.

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How do you find new TikTok trends?

TikTok can be chaotic if you’re not used to it. Here are a couple ways to hone in on the social media app’s emerging trends. In addition to these sources below, pay attention to what’s happening across the web, in your industry, in pop culture, and on other social channels. 

Check out TikTok’s Discover page

Screengrab of TikTok's Discover pageAnother way to find out what specific sounds, effects, or hashtags are trending is to head to the Discover page. This page will also be somewhat curated based on the content you’ve interacted with on the For You page (FYP). Creators can help boost their content by using the Discover page to look up which hashtags are currently trending and adding them to their videos, which can help their videos end up on more users’ feeds.

Keep an eye on your For You page 

As you scroll through the FYP, which is TikTok’s homepage, you’ll see dozens of videos that the algorithm hopes you’ll engage with. The more you watch a video and engage with it (like, comment, follow, etc.), the more the algorithm learns what you like and what it thinks you want to see next.

The best way to discover what’s trending on TikTok is to spend time on the app and cultivate your own unique FYP. It won’t take long for you to see which trends are going viral, but you have to work fast! TikTok trends move quickly, and if you want to hop on and create a video yourself, you should always strike while the iron’s hot. 

21 TikTok trends to inspire your next viral video

  1. POV (point of view) trend
  2. Storytime trend
  3. Self-growth, glow-ups, and #whatIlearned
  4. My Red Flags filter/Beige Flag trend
  5. Mental health and wellness trends
  6. Astrology trend
  7. Subcultures
  8. Transitions
  9. The green screen effect
  10. TikTok challenges
  11. Dancing and choreography
  12. Microwave popcorn trend
  13. Engaging with comments
  14. Pets of TikTok
  15. Memes and pop culture trends
  16. Fit check trend
  17. ASMR and oddly satisfying trend
  18. A day in the life trend
  19. Nostalgia and retro trends
  20. #tiktokmademebuyit trend
  21. Pack an order with me trend

You don’t have to do a viral dance or TikTok challenge to entertain your audience if that’s not on brand for you. But, there are ways to put your own spin on TikTok trends that will help you make sales, grow business visibility, and strengthen your brand’s presence.

TikTok is the birthplace of some of the internet’s most popular memes, fashion inspiration, influencers, and even food trends. But how do you know what new trends to follow? How do you make sure you’re keeping up with what’s trending and what content actually makes sense for your brand? Here are some of the app’s most evergreen trends to inspire your next TikTok video.

1. POV (point of view) trend

The POV trend on TikTok includes videos that present a point of view that often reflect a particular character or situation. For example, you might post a video as if you have the POV of a mom taking kids to the airport, a brand’s superfan waiting for their next product drop, or the experience of living with a food blogger. The options are endless, usually fun, and most often very relatable. 

The format is very easy to replicate and has seemed to stay popular, which is likely why the POV hashtag has 718.7 billion video views on TikTok and counting.

@actressbecc you’re under her ROOF #longislandmom #mom #momsoftiktok #comedy #viral #summer #college #student #relatable #pov #povs #fyp #fypシ ♬ original sound – Becca Bastos

2. Storytime trend

Another trend that never loses popularity on the app is Storytime. Originally born on YouTube, storytimes are when a creator wants to share a personal experience that’s funny, interesting, moving, or bizarre. Users will sometimes comment asking for a Storytime on videos where they want more information or background.

One popular Storytime format is where a creator builds something while telling a story. This is a great way to keep viewers engaged with your content if you’re not comfortable talking straight to the camera.

@kenzlawren The REALITY of Modeling in Milan Fashion Week #milanfashionweek #fashionweek #modelling #modeltiktok #modeltok #reality #storytime #runwaymodels ♬ original sound – Kenz Lawrén

3. Self growth, #glowup, and #whatIlearned

The glow up trend revolves around physical changes or makeup transformations, so fitness or makeup brands might benefit from creating content with the #glowup hashtag. Self growth focuses on wellness, moments of self-transformation, and healing.

If you’re using TikTok for business, this is a great opportunity to show how far you’ve come. Similarly, with #whatIlearned, small business owners can share what they’ve learned through their own journey from inception to success. These trends are intended to inspire others and boost confidence. 


ITS DAY 365!!!!!!!!!!

♬ World’s Smallest Violin – AJR

4. My red flags filter/beige flag trend

This trend involves a user applying a TikTok filter to call out their own red flags (problematic beliefs or character traits) or those of someone else. This is generally a humorous trend where users poke fun at their own life.

@tali_tingz You in my business?!?#fypage ♬ original sound – Liyah

The beige flag trend is another type of TikTok content where users share their own “beige flag” or that of a partner, family member, or friend. A beige flag is an innocuous character trait falling somewhere between an asset and a red flag.

5. Mental health and wellness trends

TikTok has created a space for people to be open and vulnerable on its platform. Thanks to the algorithm, if you engage with content that you find emotional, moving, or thought-provoking, you’ll see more of that kind of content. This helps people discover videos they find relatable. 

Creators who share content about their struggles with mental health, chronic illness, or disability help others feel less alone. The same can be said for breakups, job losses, and life’s general ups and downs. 

Rani & Co’s founder engaged with this trend by sharing her struggle with panic attacks and anxiety. Her video garnered supportive and kind words from her audience, and gave them deeper insight into how she’s really doing. 

@raniandco Remember you are not alone ❤️ #anxiety #mentalhealth #panicattack #businessowner #smallbusinessowner #jewellerybusinessowner #jewellerybusiness #jewellerybusinessuk #entrepreneur ♬ Stories 2 – Danilo Stankovic

6. Astrology trend

Love it or hate it, there’s a lot of astrology-themed content on TikTok. Astrology makes for a wealth of varied videos, so you can regularly expect to see content such as “What your moon sign says about you” or “What to expect during the Mercury retrograde.” If you’re building a small business, working the signs into your merchandise is also a great way to attract new customers (but only if it fits in with your brand).

Astrology falls under a few niche TikTok categories, like Witchtok or Spirituality. If this is your jam, then the ever-changing nature of astrology makes for a wealth of content.

@hina this video gets more chaotic as it goes on #lgbt🌈 #wlw #gay #astrology ♬ Spooky music box bell horror BGM – Notzan ACT

Even celebrities and influencers like Julia Fox are jumping on this trend with content about Mercury in retrograde and other trending topics.

7. Subcultures

As with other social media platforms and sites like Reddit, TikTok has its own subcultures. Niche trends emerge across hashtags like #BookTok, #FoodTok, #FilmTok, and #Anime. 

While #foodtok is one of many, many TikTok categories that are regularly trending on the app, it’s also one of the most enduring. From memorable moments like Emily Mariko’s salmon rice to Gigi Hadid’s vodka pasta, #foodtok is a trend that will never go out of style. TikTok makes it easy to follow and share recipes, so followers can easily replicate their favorite viral #foodtok dishes.

@weareomsom Here are all the ways we love to use #MSG#iykyk ♬ original sound – Omsom

Celebrities like Oprah and Drew Barrymore are jumping on the #booktok trend, topping the lists with their viral book related content.

8. Transitions

You have undoubtedly seen some slick transitions if you’ve spent a little time exploring your FYP. Transitions are quick cuts from one situation to another. This could include outfit changes, haircuts, makeup looks, or full locations, and when done well, the result is impressive.

You can create fairly decent transitions in the app, but for more complex ones, many TikTok creators use editing tools like CapCut to edit their videos first.

@nnekamichel Replying to @Charlotte what character would i play in a movie wearing Swizz flag inspired outfit with a touch of black fedora? Hat from @thebuckshat #tiktokfashion #transition #ladynneka ♬ Sability – Ayra Starr

9. The green screen effect

Man in a beanie in front of a green screenTikTok’s clever green screen effect has endless uses. Share multiple images, screenshots, and videos to support your content, whether it’s covering your latest new products or detailing a new cooking technique. Then, use the green screen effect to comment on what’s going on in the video with a text overlay.

@lydia.goodwin definition of nope 😐🌊 #worldoceansday #theoceanisscary #oceanfacts #seacreatures #ocean ♬ original sound – Lyds

10. TikTok challenges

Challenges have long been part of video content creation in social media. The #IceBucketChallenge was famously all over Facebook in 2014, and YouTube has also had its fair share (remember the infamous #CinnamonChallenge)? 

TikTok is also well known for the challenges that go viral on its platform, some of which have been fairly controversial, so it’s important to make sure the challenge is safe (and brand safe) before giving it a go. A TikTok challenge can be started by individual creators, businesses, or brands. A good example is the lip sync challenge, where a TikTok user attempts to perfectly lip sync to a song.

@nobosart It’s funny cuz irl I tend to mumble a lot #lipsync #lipsyncchallenge ♬ original sound – jake rasmussen

11. Dancing and choreography

Dance routines and choreography have been at the core of the app’s content since the beginning, and influencers like Charli D’amelio and Addison Rae have built million-dollar careers off the back of viral dance trends. While choreography trends on the app move quickly, it won’t take long for you to figure out what the latest dance trend is, and some are so simple anyone can do them.

@edpeople Which one is your fav? #brasil #india #naovou #bhangra #dancechallenge #spreadlove #dancemoves ♬ original sound – Ed People

12. Microwave popcorn trend

Based on the song “Microwave Popcorn” from Bo Burnham’s Inside Outtakes album, the microwave popcorn trend involves explaining something to someone who doesn’t understand it. The videos are often overlaid with a sound clip from the original song.

For brands, this could be a great opportunity to share inside jokes you have with your audience.


She loves it🥰🥰🥰

♬ Microwave Popcorn – Bo Burnham

13. Engaging with comments

Sometimes the funniest thing about a video is its comments section, and if TikTok users are anything, it’s funny. TikTok also allows you to like comments, which makes the most popular rise to the top of the comments section. When a comments section is particularly hilarious, creators can use the green screen effect to screenshot and highlight the most entertaining responses. 

Creators can also ask their viewers to “sound off” in the comment section if they want to encourage engagement and conversation.

@madisontevlin Ask me questions in the comments 💕 #fyp #downsyndrome #nothingdownaboutit #askmeanything #downsyndromerocks ♬ Aesthetic – Tollan Kim

14. Pets of TikTok 

Just like food, animals will always offer a bounty of content, whether it’s a pug that predicts if you’re going to have a good day or a pufferfish named Murphy. This type of content is prime for pet stores and pet accessory brands. For example, Petaluma uses its TikTok account to promote its dog food using cute animal content.

@petalumapets “Reportung live from our studio in Oakland, California, we have an urgent news update that I am hungry for dinner.” #seniordog #dinnerat4 #seniordogsoftiktok #hungrydog ♬ Breaking News – Skornik, Guy & Skornik, Elisabeth

15. Memes and pop culture trends

Some people get their gossip from Twitter and online media, others from TikTok. Granted, it might not be the most reliable resource all the time, but pop culture hot takes thrive on the app and get thousands of views. 

Gen Z favorites such as Harry Styles, Taylor Swift, and Doja Cat pop up all the time. There are many kinds of niche TikTok dramas that trend heavily for a while before moving on. TikTokers are always the first on any big pop culture news, and regular commentary is a staple of the app. As a business, using TikTok to stay on top of pop-culture trends can help you stay relevant and keep your finger on the pulse of what’s happening.



♬ Karma (feat. Ice Spice) – Sped Up Version – Taylor Swift

16. Fit check trend

Want to show off your #OOTD (outfit of the day)? Post a fit check! Show off your sense of style and become a fashion inspiration to others by rocking something unique, or just by staying on top of what’s trending in the fashion space. This is also a great way designers and clothing brands can reveal new collections. For example, Megababe founder Katie Sturino uses her platform to share outfit ideas and inspiration for plus-size bodies.

@katiesturino Mini skirts are BACK and I’m excited about it! #fyp #tryon #springfashion #plussizefashion #bodypositivity ♬ original sound – Katie Sturino

17. ASMR and oddly satisfying trends

Have you ever been browsing the app and found yourself watching endless videos of soap scraping or various items being crushed by a hydraulic press? Then you have stumbled upon #OddlySatisfying on TikTok. 

@riverbaysoapco Asmr soap cut #soapcut #asmrsoap ♬ original sound – RiverBay Soap Co.

This kind of content, along with the calming tones of ASMR (autonomous sensory meridian response) sounds are meant to serve as both entertainment and stress relievers. For example, restaurant quality Asian seasoning brand Omsom shared the satisfying noises of a team member sizzling up some tofu sisig.

@weareomsom some sizzling tofu sisig for your ears 🔥 #asmr #cookingasmr #asianfood #omsom #foodie ♬ Bongo cha-cha-cha – Remastered – Caterina Valente

18. A day in the life trend

TikTok users are curious about how business owners make use of each day. Sharing what goes on in the day of the life of a small business owner gives followers insight into what working for you actually looks like. It also sheds light on the behind the scenes of customers’ favorite brands. Here’s an example from Brooki bakery owner Brooke Saward.

@brookibakehouse A day in my life as a bakery owner 👩‍🍳 chaos as always… 6:00am til 6:00pm in the kitchen #dayinmylife #bakerylife #bakeryowner #smallbusinessowner #fyp ♬ She Share Story (for Vlog) – 山口夕依

“What I eat in a day” TikToks are similar but share healthy food tips or simply the creator’s own eating habits. These videos can either be inspirational or relatable, and both do well on the app.

19. Nostalgia and retro trends

Nostalgia, like Stranger Things or recreating ’90s high school aesthetics, will always be popular on social media. Brands and creators alike share embarrassingly relatable nostalgic content about school days, emo trends, terrible fashion, music, and more. If it was popular 10, 20, or 30 years ago, it will definitely find an audience on the app. Decade-specific fashion trends like Y2K or ’60s-inspired makeup looks are also popular.

@hungryhipsters summer of ‘63🌼 #vintagefashion #vintageclothes #1960saesthetic #1960s #dirtydancing ♬ original sound – Bre Chiero

20. #tiktokmademebuyit trend

A sneaker bathed in colorful light patterns

TikTok is overflowing with creators showcasing awesome products and smart tech, which is why many users have found amazing products through #tiktokmademebuyit, like the viral Sunset Lamp

Many small businesses use TikTok to advertise, and if a product goes viral through hype or positive product reviews, it can be a game changer. Using the hashtag for product videos can also help provide more visibility for your brand. Evry Jewels used the hashtag to share the brand’s experience with packing up orders for its TikTok-viral necklace.

@evryjewels Replying to @Nadia Bonardelli viral tiktok necklace😳 Meribella Necklace & Earrings🐚 #tiktokviral #tiktokmademebuyit #fyp #foryou #summerjewelry #tiktokfashion #necklace ♬ original sound – EVRY JEWELS

Products that provide some kind of “life hack” or that strike a chord with Gen Z tend to take off under this trend.

💡 Learn more: TikTok for Ecommerce: How To Sell on TikTok (2023)

21. Pack an order with me 

TikTok users love watching small businesses pack orders on social media. Whether it’s the calming quality of watching someone fold tissue paper with calculated expertise, the excitement and hope that it’s their order you’re packing, or just generally the enjoyable nature of something coming together, many brands get order packing requests.

For example, rug business Mush Studios shares order packing videos complete with the calming ASMR sounds of box folding, tape ripping, and paper crinkling.

@mushstudios Shipping out a wholesale order for SSENSE 📦 🚛 #ssense #mushstudios #rugs #tufting #interiordesign #homedecor ♬ original sound – MidnightMay

Use TikTok trends to boost views and grow your business

While it’s true that trends move at light speed, it also means there are endless ideas to inspire fresh content. TikTok trends come and go, but there will always be recurring themes and evergreen trends. With TikTok’s engagement rate now surpassing all other platforms, at 5.96%, it’s absolutely worth it for your brand to develop a winning TikTok strategy.

Being on top of the latest TikTok trends, viral sounds, or challenges is extremely helpful in identifying what kind of content is more shareable. This is especially valuable for brands and small businesses who want to use TikTok in their marketing strategy

Once you’re ready to use TikTok as a part of your strategy, add Shopify’s TikTok sales channel to your store. There, you’ll find tools to help you grow your brand’s success. Use it to add a shoppable tab to your brand’s profile, create paid campaigns, and use the video generator tool to create an on-trend video in minutes.

TikTok trends FAQ

What are some popular TikTok trends?

Some of the top TikTok trends on the social media platform include:

  1. POV (Point of view) trend
  2. Storytime trend
  3. #whatIlearned hashtag
  4. Vulnerability trend
  5. Astrology trend
  6. #Foodtok subculture
  7. #Booktok subculture
  8. TikTok challenges
  9. Viral dances
  10. Pets of TikTok trend
  11. Fit check trend
  12. ASMR trend
  13. A day in the life trend
  14. #tiktokmademebuyit hashtag
  15. Pack an order with me trend
  16. Red nail theory

How do you check what’s trending on TikTok?

Spend time on the app and cultivate your own unique For You page. As you scroll through your For You page, you’ll start seeing which trends are going viral. On the Discover page, you’ll be able to see which sounds, effects, or hashtags are trending. Here, you’ll find the latest TikTok challenge and other popular videos on the social media platform.

What are some consumer TikTok trends for brands?

Aside from the general trends that move in and out of TikTok videos on a regular basis, brands should pay attention to user and consumer trends as they pertain to engaging with brands and businesses. Some of these trends include:

  • TikTok as a search engine. TikTok users use the social media platform to discover new products based on the latest trends.
  • Users want meaningful relationships with brands. It’s not enough to “set it and forget it.” Social media is a two way street. Listen and engage with your audience on TikTok.
  • Relatable content wins. Put real faces at the forefront of your TikTok videos, whether it’s customers, influential TikTok creators, your founder, or staff.

What is a viral challenge?

A viral challenge on TikTok is a trend that involves one user challenging their audience to a specific feat, causing a chain reaction of users jumping on board with their own take. This challenge will usually be accompanied by a hashtag that users add to their videos to make the content searchable.

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