Marketing

During the pandemic, Blu Technology CEO and President Corbin Collet and Executive VP April Jennesis developed ultraviolet-C (UVC) chamber technology to disinfect face masks, helping their community reuse PPE. This…

If you’re on Instagram or TikTok, social media influencers are always seemingly promising entrepreneurs that they can earn thousands of dollars in side income through a single dropshipping store. So,…

What happens after you launch a viral product? Jean Wu faced this question after her company Que raised over half a million dollars through its Kickstarter launch. The success of…

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. They are the key to driving engagement, boosting click-through rates, and ultimately, converting…

Andy Warhol once wrote, “Making money is art and working is art and good business is the best art.” Warhol became one of the most iconic artists of the 20th…

  Business experts can offer outside perspectives on ways you can improve your business. The Shopify Masters podcast featured many of these experts in 2023, from venture capitalists to marketing specialists to…

Picture this scenario: A manufacturing company reports little profit due to large expenses that reflect the wear and tear on factories and machinery, as well as interest costs on borrowed…

If your business produces 2,000 pairs of jeans every quarter and sells them for $100 each, you might think that selling 20 more pairs will bring in an extra $2,000….

Behind every business is a story of overcoming obstacles and forging ahead into the unknown. These stories demonstrate perseverance and grit and provide inspiration for the next set of entrepreneurs…

Home >> Email Marketing >> 5 ImportantThings to Consider in Your First Email Marketing Campaign Email marketing is a powerful tool that can help businesses connect with their audience, build…