Trending in B2B: Dark Social and Self-Reported Attribution
One of the easiest ways to stay on top of all the new terms and tactics in marketing is podcasts.
Have you checked out Demand Gen Chat by Chili Piper?
In this podcast episode, they spoke with Sidney Waterfall, VP of Demand at Refine Labs. The agency works with growth-stage B2B SaaS companies and puts out a ton of content sharing their learnings. They cover some topics that have been all over LinkedIn feeds lately – dark social and how to use it to drive demand, and how marketers can actually use all the data you collect from self-reported attribution to make business decisions.
So what is “dark social,” anyway? Dark social describes the “invisible” shares and mentions of your brand that happen through channels like social media DMs and Slack community messages. It’s hard to track, but important to know about a brand’s reputation.
If you’re looking to learn more about dark social or how to actually use all the data you collect from self-reported attribution, you won’t want to miss this episode. And if you like what you hear you can subscribe to Demand Gen Chat wherever you listen to podcasts.
The HOTH Free Title Generator
Looking for some more eye-catching and SEO-riendly headlines? HOTH has an array of free-to-use SEO tools. That includes a free title generator for page titles, blogs, and articles. What makes it so helpful is that it asks for more input up front than many other tools. That includes a keyword, audience information, and your industry.
The idea is to give you copy inspiration for more engaging titles and not just turn-key, run-of-the-mill AI titles. Try it out for your next blog or article!
Finding the secret sauce…
Getting the right message, in front of the right audience, all at the right time is easier said than done.
Luckily, Carney is made up of a team of strategists and creators who are masters at creating custom media strategies. If you are looking to grow your brand awareness, leads, and conversions, we want to talk to you.
Hit us up so we can get it done for you.
Cat Scratch Fear
Cats can be fickle creatures and sometimes a little bit scary. Black Market released this ad as a cheeky way to say that cats aren’t the only ones with nine lives anymore. As the leading marketplace for renewed and refurbished devices, they can bring devices back from all sorts of mishaps.
While they might not be able to perform miracles on products damaged by the paws of vengeful, jealous cats, they can get you a replacement. Check out this little, furry horror story to see what they mean.