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  If you want a shed in your backyard, you can either buy a pre-built shed, hire a contractor, or purchase plans and materials and build it yourself. When it…

Starting a business can feel a bit like plunging into the middle of the ocean, not knowing where to find the nearest island—all without a life raft.  The truth is,…

Celebrity chef David Chang revolutionized fine dining when he opened Momofuku Noodle Bar in New York City in 2004. Gone were the white tablecloths and stuffy menus. In were minimalist…

While Facebook may not have the edge it once had, it still has an incredibly high number of active users: more than 3.0 billion, compared to Instagram’s 2.0 billion and…

You have a lot of choices to make when starting a business. Outside of the product you choose to sell or your marketing strategy, one of your biggest decisions is…

Often, the hardest part about running a business is finding the right idea—one that fits in with your day job, allows you to work from home, or monetizes a skill…

Let’s say you’re running a successful online store. You’ve figured out inventory, you’ve got a healthy amount of traffic, and your customers are raving about your products. Have you covered all…

Instagram has provided a springboard for independent creators to access massive audiences and monetize their talents. Businesses, too, benefit from having a presence on the social platform that’s a go-to…

While email is one of the oldest digital marketing channels out there, it’s also one of the most effective, with strong conversion rates across multiple industries. In fact, the average…

Advertising puts your business in front of its target audience, influencing them to buy the product or service you’re promoting. While most platforms charge entrepreneurs to reach their audience, it’s…