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Brands are always fighting for customer loyalty—it’s a highly competitive environment. Some seven out of 10 US consumers consider loyalty programs a leading factor in sticking with a brand.  While…

Brought to you by Viking Capital: Mompreneurs, adept at balancing family and business, are often in search of flexible and viable ways to supplement their incomes. This guide delves into…

No matter who you are, you probably wish there were more hours in a day. Time is a precious resource—you can’t stop using it and you can’t find more of…

When starting a business, finding an idea is half the battle. The other half is funding it.  If you have a great business idea but you don’t have startup capital,…

Brought to you by Madrich & Cohen: The world is increasingly recognizing the importance of sustainable practices, and women are at the forefront of this revolution. From agriculture to corporate…

How well do you know your ideal customer? What makes them tick? Or rather, what gets them to click and buy your products? As a consumer, there’s no better feeling…

Even in New York City, surrounded by expansive department stores and basement boutiques, Alex Drexler couldn’t find the perfect button-down shirt.  Alex’s quest for the perfect shirt with details like…

If you’re selling creams, serums, soaps, or other skin and hair care products online, having a killer skin care branding and marketing plan is one of the highest-impact ways you…

A domain name is more than a URL where people can find you online. It’s how you express your identity and build a brand. Of course, when choosing the right…

Why do your customers buy from you? What motivates people to choose you, to choose your products over the hundreds of alternatives? What makes your company, and your products, better…