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What Is Ecommerce? A Comprehensive Guide (2023)

On August 11, 1994, a compact disc exchanged hands during the first ever online sale. This transaction would mark an important shift in the way we shop and do business….

How To Use Customer Validation To Test a Product Concept (2023)

You have an idea for a business: A bookbinding service that binds contemporary paperbacks in old-fashioned leather covers. But you aren’t sure if there are enough interested bibliophiles who could…

7 Best Business Leadership Podcasts for Entrepreneurs (2023)

Podcasts give you the opportunity to learn from people you might never be able to meet in person, from executives at the largest international brands to self-made entrepreneurs sharing their…

How To Start a Business in 2023: 11-Step Guide

Being your own boss starts with the decision to make the big leap.  If you’ve found us here, you’ve already taken that crucial first step. Congratulations! Now you’re ready to…

How To Come Up With a Recognizable Brand Name (2023)

When entrepreneur Sara Blakely launched her now-ubiquitous shapewear company, she also created a great brand name: Spanx. It’s a unique and memorable name that came to define the product category…

6 Ways To Set Boundaries (2023)

Setting boundaries at work can help you achieve work-life balance by limiting the amount of mental and emotional energy that you allocate to your job. While your company shares the…

How To Delegate To Make Your Business Run Efficiently (2023)

You could probably paint your living room by yourself in a couple of days. Or you might consider inviting over three friends. If each of you paints one wall, you…

80% of People Wear the Wrong Bra Size. Here’s How ThirdLove is Making Things Right (2023)

Heidi Zak spent the past decade thinking about bras so millions of women and bra wearers don’t have to. That’s the idea behind ThirdLove, the San Francisco–based lingerie brand Heidi…

6 Photography A/B Tests to Run (2023)

Before you buy something in a brick-and-mortar store, you interact with it. You test drive cars, you touch blankets, you smell candles. In ecommerce, that interactivity is missing, which puts…

Strategy, Tools, and Examples (2023)

Long wait times, grating hold music, and huge phone bills are a thing of the past. These days, consumers expect brands to provide support on their favorite social platforms.  More…