The Power of “What If…”
Finding the right answers mean asking the right questions.
Sometimes that just means asking “what if x, y, or z” happened? Here’s how to start asking more strategic questions for your marketing:
- Identify key members of a group for brainstorming sessions.
- Create an initial list of What Ifs to bring to the table.
- Establish the criteria for prioritizing What If questions by organizing them by impact.
- Ask for more What If questions from the group.
- Establish action teams by dividing the group into smaller groups to tackle research and findings.
- Reconvene and decide which questions to pursue and formulate a strategy based on the options.
- Determine a plan and identify the implications of your choices and any constraints your organization will face.
So what is a winning strategy? That’s up to your brand to decide. But for a list of questions to get you started, check out the full post by Vision Edge Marketing.
So speaking of “what if” strategies, what if you could plan ahead for so the unknown? Obviously no one can truly predict the future, but the peeps at Polpeo can help prepare you for crisis scenarios. Polpeo creates realistic and immersive crisis simulations that prepare you to successfully communicate in a crisis. That includes social channel reactions or offering crisis communication support.
So if you ever wondered what your brand would do in a dumpster fire, it may be time to run some drills.
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October is Breast Cancer Awareness Month. To ring it in, Breast Cancer Now wants to remind people that they’re here to talk about anything and everything. The campaign shows how hard it can be to focus, find words, or face a diagnosis. The ad follows a woman as she breaks the fourth wall to say how she really feels.