How to Address Keyword Cannibalization
Keyword cannibalization happens when you have multiple pieces of content on your website that rank for the same search query in SERPs. The topics covered are too similar, or the content is optimized for the same keyphrase. Google can’t discern which page should rank higher, resulting in lower rank for your content overall.
Here’s how to resolve keyword cannibalization:
- First, audit and analyze the performance of your content. Google: site:domain.com “keyword” to determine if several pieces of similar content are ranking lower than you’d like.
- If two blog posts cover virtually the same content, for example, merge them into one long-form piece to improve ranking.
- Remember to redirect removed content to the new link.
- Improve your internal linking structure to help Google understand which piece of content should be ranked highest. Achieve this by linking to more important articles from less important articles.
Learn more about keyword cannibalization from Yoast SEO.
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