October 13, 2023

“TikTok is where you can actually acquire consumers,” Inkbox cofounder Braden Handley told Shopify Masters. As more brands incorporate TikTok into their marketing campaigns, it’s essential not just to create…

Millions of people selling online, in-person, and across borders use Shopify to power their businesses every day. From a tiny Main Street shop to a multinational online retailer, Shopify has…

If you create crafts or curate collectibles, you’ll know the marketplace Etsy. With more than 45 million buyers, Etsy is a popular website for entrepreneurs who want to start a business. But…

The busiest shopping holiday of the year is almost here, which can only mean one thing: It’s time to polish off your social channels and start promoting your Black Friday…

Domain authority can be a contentious subject within the world of search engine optimization. While experts use the term “domain authority” as though it were a general principle, in reality,…

The increasing expense of digital advertising—paired with the increasing sway held by influencers—is giving new life to affiliate marketing. But how can you tap into this opportunity?  This beginner’s guide…