In the United States, the National Conference of State Legislatures (NCSL) has published a guide to privacy laws for all 50 states and U.S. territories.
The guidance explains state laws regarding privacy, customer browsing information, personal information collected and managed by e-commerce and other platforms, online marketing to minors, and privacy issues that may apply to online purchases and activities.
Additionally, California’s 2003 California Online Privacy Protection Act (CalOPPA) affects e-commerce business owners collecting personally identifiable information from Californians.
As the above example shows, these requirements revolve around transparency, disclosure, and making it easy for your customers to understand your practices and their rights regarding privacy.
These laws include CalOPPA in the USA, Europe’s GDPR, AND Canada’s PIPEDA.
- Avoid gathering redundant information that is not needed. E.g. don’t ask for residential and age details when you are delivering a digital product by simply emailing them.
Collection of Information
It’s binding to disclose how and what personal data you will collect from your site or app. You can club information on these as one clause or draft two separate clauses for the same.
The list format will also help you to check in detail and avoid the omission of any crucial information.
The primary concern of your users is how you are going to use the personal information you collect. Elaborate in simple language why and how you require them to share their information with you and how you are going to use the same.
In addition, users also want to know if they will benefit from the data they share with you, which needs to be mentioned in this section. It may also include the data you collect from your website’s KPI to keep a tab on purchasing practices and consumer satisfaction.
Due to the cybercrime risks, online savvy users are worried about the information that they share with third-party entities. If you are into sharing your users’ data with any other entity, you must include that in your Policy, with a fair explanation of why and under what occasions you are sharing.
Protection of Information
Reconfirms the security of the information you gather from your users. You may not be able to specifically explain the process of securing data, but you can clarify the steps you take to keep users’ data safe and secure.
SSL certification on a website suffices to gain trust in customers to transact with your website. You may also have to include a disclaimer stating that any system does not guarantee 100% security.
Users should be aware that they can safeguard their personal information and remove it whenever they wish to.
You also need to offer customers to accept cookies fully, partially, or reject them.
It helps you to change the methodology of how you collect and store data shared by your user.
Contact information must be shared using multiple channels, such as email, telephone, mailing addresses, or online contact forms. Many big companies have dedicated personnel assigned to handle personal data issues.
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