Marketing

Defying gravity and making history, Shaun White is the greatest snowboarder of all time. After winning three Olympic gold medals and 15 golds at the X Games, he’s taking on…

Direct marketing communicates information about a product or business to an individual customer without using a mass distribution channel. Direct marketing campaigns use email, social media, telemarketing, and in-person meetings…

When old-timey prospectors headed for the mountains, they searched for nuggets of gold hidden at the bottom of creeks and inside dark caves. Modern sales teams might not physically search…

Have you ever watched the Home Shopping Network or QVC? Combined, these channels reach more than 100 million US homes. The channels broadcast 24/7, driving sales to the products they…

Rebranding is a way for companies to reinvent themselves. Businesses can change their identity and messaging to freshen up their brand and leave their past behind. It’s a common business…

What does it take to develop an effective sales process? One of the ways you can improve your performance is by using sales tools to automate administrative tasks, streamline communication,…

PayPal is one of the largest online payment systems, with more than 400 million active users around the globe. It’s also a popular option for accepting payments among online sellers….

Maintaining a brand’s social media presence is time-consuming—it often requires a dedicated team focused on creating engaging original content. If you’re posting content without examining performance, you’re not getting the…

Are you dreaming of building your own business or simply looking for ideas to make extra money on the side?  With modern technology advancing before our eyes, there are more…

Mission and vision statements are the foundation for your business and how it connects with customers. They can build strong relationships, boost brand image, and improve sales. Achieving business success…