Marketing

A dry, straightforward résumé isn’t necessarily the best way for everyone to showcase how dynamic their work actually is, especially if their work is creative in nature. That’s where a portfolio…

SKU (pronounced “skew”), short for stock keeping unit, is used by retailers to identify and track its inventory, or stock. A SKU is a unique code consisting of letters and…

As consumers become more conscious of their shopping habits, they’re looking not only for eco-friendly products. They’re also concerned about sustainable business practices across the board. How items ordered from Shopify businesses are…

Brand building is a critical part of starting a business. A great business idea or innovative product means nothing if you can’t communicate it to the world—specifically in a way…

Do-it-yourself content has turned TikTok creators into overnight stars. A quick YouTube search uncovers craft tutorials for everything from embroidery to woodworking. And despite more competition, Pinterest is still growing….

Sarah Chisholm’s whole life changed when she suffered a career-ending dance injury, prompting her to leave behind her life as a ballerina. Following another passion, she enrolled in pastry school,…

First impressions matter, and for ecommerce brands, it can set the tone for your relationship with potential customers. Make a bad impression and you might lose a sale. Make a…

An online store is the most rewarding venture you can start as an entrepreneur.  You get to be your own boss, set your own hours, and create your own products….

Shopping for the best air fryer, learning how to clean sneakers, catching up with popular online creators. People turn to YouTube for everything from education to entertainment—and businesses are clamoring…

In the digital marketing world, email remains a powerful tool. However, the effectiveness of your email marketing strategy can be undermined if your emails end up in the spam folder….